K-beauty has taken Pakistan by storm! From glowing glass skin to lightweight, effective formulas, Korean skincare is now one of the most trusted beauty categories in the country. If you're searching for the best Korean skincare brands in Pakistan, this 2025 guide will help you choose the right products for your skin type and your budget.

Whether you’re a beginner or a skincare lover, here are the top 10 Korean skincare brands available in Pakistan, their benefits, best-selling products, and updated price ranges.

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✅ 1. Anua

 

Anua is famous on TikTok for its calming, minimal-ingredient formulas made for sensitive skin.
Its best-seller, Anua Heartleaf 77% Toner, went viral worldwide — and for good reason!

Best for: acne-prone, oily, sensitive skin
Top products:

• Heartleaf 77% Soothing Toner

• Heartleaf Cleansing Oil

• Heartleaf Serum

Price in Pakistan: PKR 2,900 – 6,500
Why we love it: Reduces redness, shrinks pores, prevents breakouts, gives instant soothing.

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✅ 2. Beauty of Joseon

One of the most trusted Korean skincare brands in Pakistan, inspired by ancient Korean beauty secrets.

Best for: dull, uneven, combination skin
Top products:

• Relief Sun: Rice + Probiotics SPF50

• Glow Serum

• Revive Eye Serum

Price: PKR 3,200 – 7,000
Why it’s popular: Lightweight formulas, anti-aging benefits, pregnancy-safe ingredients.

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✅ 3. COSRX

A globally loved brand known for gentle but powerful solutions.

Best for: acne, textured skin, blackheads
Top products:

• Snail Mucin 96 Essence

• Low pH Good Morning Cleanser

• BHA Blackhead Power Liquid

Price: PKR 2,500 – 7,500
Why it ranks high: Scientifically backed ingredients + visible results.

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✅ 4. Axis-Y

A Pakistani favorite because the brand creates skincare specifically for humid climates.

Best for: oily, combination, acne-prone skin
Top products:

• Dark Spot Correcting Glow Serum

• Complete No-Stress Physical Sunscreen

• Quinoa Cleanser

Price: PKR 2,800 – 6,200
Why people love it: Brightens dark spots and controls oil without irritation.

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✅ 5. Round Lab

This brand exploded in popularity with its iconic 1025 Dokdo Toner.

Best for: dehydrated, tired skin
Top products:

• Dokdo Toner

• Birch Juice Moisturizing Sunscreen

• Dokdo Cleanser

Price: PKR 3,500 – 8,000
Why it ranks: Extremely hydrating with clean ingredients.

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✅ 6. SOME BY MI

Known for miracle acne solutions.

Best for: acne, scars, uneven texture
Top products:

• AHA BHA PHA 30 Days Miracle Toner

• Snail Truecica Serum

• Miracle Foam Cleanser

Price: PKR 2,200 – 6,700
Why it works: Exfoliates, heals, and renews skin faster than typical products.

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✅ 7. Innisfree

Made from natural Jeju Island ingredients.

Best for: dry, combination, sensitive skin
Top products:

• Green Tea Seed Serum

• Volcanic Pore Clay Mask

• Hydrating Toner

Price: PKR 3,000 – 7,800
Why it’s loved: Hydrating, anti-pollution formulas ideal for Pakistan’s weather.

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✅ 8. Laneige

Famous for its ultra-hydrating lip and skin products.

Best for: dry, dull, dehydrated skin
Top products:

• Lip Sleeping Mask

• Water Sleeping Mask

• Cream Skin

Price: PKR 4,500 – 10,000
Why it’s trending: Hollywood + K-pop favourite with premium hydration results.

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✅ 9. Etude House

Affordable K-beauty with great results.

Best for: teens, beginners, normal skin
Top products:

• SoonJung 2x Barrier Cream

• Moistfull Collagen Cream

• AC Clean Up Toner

Price: PKR 1,800 – 5,500
Why it’s great: Gentle, budget-friendly formulas for everyday use.

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✅ 10. Dr. Jart+

Dermatologist-approved formulas trusted worldwide.

Best for: sensitive, irritated, damaged skin
Top products:

• Cicapair Tiger Grass Cream

• Ceramidin Moisture Cream

• Cicapair Serum

Price: PKR 5,500 – 12,000
Why it’s premium: Best for repairing skin barrier and calming irritation.

 

✅ Where to Buy Original Korean Skincare in Pakistan?

Getting authentic products is very important. Fake K-beauty is everywhere in local markets.

👉 Buy 100% original Korean skincare from Zernib:
https://zernib.com/collections/all

Fresh stock • Imported • Affordable prices

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✅ Final Thoughts

Korean skincare works because it focuses on:

✅ Gentle ingredients
✅ Hydration
✅ Repairing the skin barrier
✅ Long-lasting results

Choose products based on your skin type, start slowly, and stay consistent.

If you want help choosing the right routine, just ask!